Richard W. Robinson Jr.
leader with 18 years experience developing novel approaches to online / mobile
content, products and interactive experiences engaging consumers with ferocity
Innovative consumer experience work with online content, programming and products leading traffic well into the scores of billions, while driving millions in revenue. Success achieved through anticipating future technology trends and mastering current ones; drawing out excellence in entrepreneurial teams, leading by example in both small and matrixed environments.
Particular areas of expertise include:
References via LinkedIn (click to pop up new window)
Blue Beacon Consulting 2010 - Present National Director of Emerging Technology
Lead development of proposals and plans to meet the needs of government agency clients. Focus is on delivering a technologically holistic approach with elements of mobile, social and Web to solve problems and meet stated goals. Blue Beacon works with GSA, among other clients, and search products for
major destination such as USA.gov.
Blue Beacon Consulting
2010 - Present
National Director of Emerging Technology
YTL Communications (Online Service) 2009-2010
Senior Vice President, Online Customer Experience (Consulting)
Creative lead establishing core Web product, design, content offering and content team as well as overall strategy for launching products across the world's first nationwide mobile broadband network (4G WiMAX) being developed by multinational YTL. Oversaw online-offline experience planning related to creative marketing with the flagship stores and small retailers; worked with internal teams on underlying technology and customer/retailer-facing product experience around product acquisition. Managed the launch of YTL's $1 million mYprize Global Developer Competition prompting developers worldwide to create applications and devices for the network; established the longer term engagement platform known as the 'YTL Innovation Network' to foster relationships between the company and top-tier developers. Worked directly with agencies such as Frog, Agenda, Sparch, Bright Idea, Capgemini; patners like Cisco, Clearwire, GCT.
XOHM (Sprint/Clearwire) - Wireless WiMAX Broadband 2007-2009
Vice President, Access, Product and Content Services
Launched core elements of the first major WiMAX rollout in the country to extremely positive reviews from media and consumers. Managed conception, business planning, design and execution of all products and services supporting the XOHM mobile broadband business. Mobile and fixed products include destination Websites (portal, marketing site, sales, etc.); widget-driven services and consumer applications including novel, ad-based location-centric contextual services; all access services including activation and provisioning; site infrastructure including location-based services support, identity management; business products. Team manages product-level partnerships with Google, Symantec (digital locker), McAfee and several to-be-named location and content services partners. Work closely with device manufacturers including Nokia, Samsung and others.
Freewebs (Webs.com) 2006 - 2007
Vice President, Web Product and Programming
Responsible for plan and execution of transitioning a free Website hosting service into a broad consumer service supporting vibrant communities, state-of-art publishing methods and innovative widget-based advertising. Worked with team to develop and execute novel, engaging widget-based mashups customized for clients including Reebok, Adidas, films Ghost Rider, The Number 23 and Freedom Writers.
America Online (AOL & AOL Time Warner) 1996-2005
President, Member Experience
Oversight responsibility for quality and performance of the AOL member experience (dial-up and broadband) including products, content and advertising across all points of entry, client software experience, holistic key products experiences and member view of AOL.com. Worked with executives across the company to gain empirical understanding of the needs of the subscription business, balanced against the needs of AOL's expanding media business, in order to achieve goals.
President, Community Products
Led direct team of 18 product managers (and a matrix of hundreds in marketing and technology) to revitalize lagging community-oriented products, innovate significant new ones and invent various smaller consumer-facing interactive tools and widgets.
Led innovation and execution of numerous Web products aimed at driving member value and bolstering traffic and search revenue such as:
President, Wireless Product/Programming Strategy 2000-2002
Managed startup team to develop AOL's foray into wireless content/products, building a complete portal with email, IM, local content, news, weather and sports, delivered in WAP format; assisted in carriage and marketing deals with most major wireless carriers.
Director, New Products (AOL Local Network) 2000
Led AOL Local to develop programming and products carried across wireless and handheld devices, creating the first complete local wireless product with content for all major cities.
Programming (AOL Local Network) 1998- 2000
Managed 13 city staffs/operations and corporate support (150 people).
Editor, Digital City Philadelphia 1996-1998
Led Digital City Philadelphia to become the most-trafficked in the Network by inventing techniques (in products and programming) to engage and entertain members with interactive, issues-oriented news programming and enticing features that took advantage of the medium and the community we developed.
Developed successful partnerships with and integrated content of local CBS affiliate, Philadelphia Magazine, Philly Weekly newspaper and numerous others.
Editor-in-Chief, BBS Magazine Medford, NJ 1993-1996
Operated one of the first magazines to cover the online market, helping grow it into an internationally distributed consumer monthly covering electronic bulletin board systems, online services and the Internet. (Examples on request.)
Guest Speaking / Professional Panels
Interviewed by many publications and broadcasts as expert in online communication, products and consumer behavior. Some include:
Represented AOL on Vindigo’s Board of Directors. Helped offer direction for this developer of industry leading handheld software applications and products.
Lehrman Group Consultant – Current
"Spotter" for Trendwatching.com, a network of trendspotting experts worldwide - current
Founding member of the Good Experience Council - 2003
Founding member of the WMA (Wireless Marketing Association) - 2001
Catcher - #7,653,693 for "Managing Instant
Co-created a unique way to dynamically screen and alert Instant Message users of incoming instant messages from people they don’t know – this virtually eliminated “SPIM” (IM SPAM) on AOL.
Edited “ America Online for Windows 95” for Peachpit Press 1996
Community-building consultation for:
Additional Work Experience
Camden County Board of Freeholders
Information Officer Camden, NJ 1992-1993
Introduced desktop publishing, saving money on production of citizen materials; introduced online dissemination of information. Ghost-wrote newspaper columns, authored speeches, created newsletters and generated press releases.
Desk Editor, Reporter Cherry Hill , NJ 1990-1991
In addition to standard desk duties, introduced access of complementary information to fill out reports (mostly related to coverage the “Gulf War”); assisted with desktop graphics manipulation and online acquisition of assets; helped create a local BBS for reporters to deliver stories from the field, reducing reliance on dictation.
Freelance Writer / Reporter (Online and
Freelance Writer Pennsauken , NJ 1990-1993
Wrote numerous pieces on the early development of software enabling online connectivity and graphical user interfaces, and the people / small companies developing them.
InterCounty Newspaper Group
Editor, Observer (weekly) Newspaper Blackwood , NJ 1989-1990
Performed all standard duties of editor (reporting, editing and assigning stories); also directly produced most photography, layout and design.
Projects and Writing
Creative Director, Founder Present
Working with mobile- and online-focused clients to help re-imagine and execute new strategies employing products, applications, digital content and social media with the goal of improving relationships with customers and ultimately driving more revenue.
Locl.ly (sold to Street Fight in 2011; currently adviser and writer)
Manage daily operations of Locl.ly, a leading online destination covering advancements in geo-social / geo-location services, apps, products and content with a focus on startups
and the people behind them. Also write about this subject and others for Business Insider. Profile piece from American Jounalism Review.
The Social Media Monthly (Magazine)
Contributing Editor 2011-Present
Write articles and assist in assembling, editing and overall curation of this monthly magazine.
Write about social, local and mobile media technology and issues.
Write about hyperlocal technology and companies and other techno-social issues.
SonicGleek Productions (sonicgleek.com)
Network of socially focused Websites aimed at both leveraging existing social networks, with creative add-ons, and creating new ones. Current projects of SonicGleek Productions include the popular Twitchamp.com and Officegossip.com as well as the coming Bullyfinders.com and Twteepie.com.
Product mapping, business planning and overall guidance of early stage social media / conversation search too and reputation manager. Samepoint is among the leaders in sourcing the "deep web," mining for user-generated content where search engines do no reach and revealing it in multiple ways.
Florida Southern College Lakeland , FL 1989
Bachelor of Arts, Journalism
Associate Editor of college newspaper; founded still-publishing literary magazine Cantilevers; named Society of Professional Journalists College Journalist of the Year for Florida Southern.
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